New Business and Partner Management Leader

NBA League Office

Beijing China · NBA · Posted March 29, 2026

WORK OPTION: In Office

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POSITION SUMMARY

The ideal candidate will be responsible for driving the growth of NBA China's sponsorship revenue by identifying and pursuing new business opportunities, evaluating their feasibility, and developing sales strategies to convert them into valuable partners. The role requires a mix of market understanding, salesmanship, and hands-on operational ability in a highly competitive environment. The candidate will report to the Senior Vice President and be responsible for proactively and aggressively growing NBA China's sponsorship revenue.

MAJOR RESPONSIBILITIES

  • Lead the development and execution of NBA China's sponsorship strategy to achieve revenue targets and drive growth in the leisure and consumption industry.
  • Identify and pursue new business opportunities drive NBA China's sponsorship revenue growth.
  • Evaluate the feasibility of prospects and formulate effective strategies to convert them into valuable partners in the leisure and consumption industry.
  • Lead and guide a team in developing sales strategies and implementing sales plans to achieve revenue targets.
  • Establish and maintain robust relationships with key stakeholders, sponsors, and partners in the leisure and consumption industry.
  • Develop a profound understanding of China market and keep up-to-date with industry trends to provide relevant insights and recommendations to senior leadership.
  • Collaborate closely with other departments to ensure a cohesive approach to new business development and partner management.
  • Develop and manage budgets for new business development and partner management initiatives.
  • Provide regular updates on sales pipeline, revenue forecasts, and progress against targets to senior leadership.
  • Take responsibility for the entire sponsorship sales cycle, from initial contact with the potential sponsor to securing the deal and maintaining relationships after the sale.

REQUIRED SKILLS/KNOWLEDGE

  • Excellent sales and negotiation skills, with a proven track record of closing deals and achieving revenue targets.
  • Strong leadership and team management abilities, with the capacity to guide and motivate a team of sales professionals towards a common goal.
  • Outstanding communication and interpersonal skills, with the ability to build and maintain effective relationships with stakeholders at all levels.
  • In-depth knowledge of the Chinese market, including its key players, trends, and cultural nuances.
  • Analytical and strategic thinking abilities, with the capacity to identify and evaluate new business opportunities and formulate effective sales strategies.
  • Strong experience in sponsorships, with a deep understanding of the sponsorship sales cycle and proven success in securing and managing sponsorship deals.

EXPERIENCE NEEDED

  • At least 15 years of relevant work experience in sales, business development, or partner management roles in the leisure and consumption industry or related industries.
  • Proven experience in identifying and pursuing new business opportunities, closing deals, and achieving revenue targets.
  • Experience leading and managing a team of sales professionals to drive results.
  • Fluent in both Mandarin and English, with excellent verbal and written communication skills in both languages.

Salary Range:

N/A

Job Posting Title:

Associate Vice President

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

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