The Manager, Global Event Retail & Licensing will drive NFL’s growth strategy by identifying, developing, and securing new opportunities to drive revenue growth across event retail and licensing. This role requires a strategic thinker who can analyze insights, unlock new opportunities, and build relationships with existing and potential partners. As part of these responsibilities, the Manager will drive the development and execution of retail strategy to meet the strategic, commercial, and fan engagement objectives. The Manager is responsible for delivering sales and revenue updates including communicating consumer product forecasts, retail strategy plans, and executing upon global events in conjunction with cross-functional NFL teams. The ideal candidate will possess deep retail and licensing industry knowledge, strong analytical skills, and the ability to manage complex deals from prospecting through contract execution.
Responsibilities:
- Manage global event retail business and work closely with League partners to establish retail strategy for League tentpole events (e.g., Super Bowl, Draft, international games, etc.)
- Collaborate with internal and external stakeholders to identify growth opportunities leveraging insights and analytics to make data driven decisions
- Support the global ecommerce business and work closely with licensees to develop and achieve financial plans and KPIs while driving growth strategies for the partnership
- Oversee portfolio of partners across the NFL’s global softline apparel product category; support all day-to-day communication, contract compliance and account management
- Partner with licensees to develop and grow partnership with the goal of driving revenue increasing engagement across key fan segments (e.g., avid, casual, youth) and working across the organization to activate the league wide partnership deliverables
- Be a partner to Finance team to guarantee royalty reporting and financial payments are received in a timely manner
- Facilitate QC approvals and licensee line reviews, ensuring compliance with Licensees’ contracts and maintenance of quality standards
- Work cross-functionally with other NFL departments, Clubs, and Licensees on joint strategic initiatives
Required Qualifications:
- Bachelor's degree in Business, Marketing, Sports Management, or related field, or equivalent combination of education and experience
- Minimum 5+ years of experience in ecommerce, licensing, business development, or brand management within sports/entertainment/consumer products
- Strong understanding of trademark licensing, deal structures, and contract terms
- Excellent negotiation and presentation skills with ability to influence all stakeholder levels
- Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
- Strong analytical skills with ability to synthesize data into actionable insights
- Self-motivated with exceptional organizational skills
- Ability to multi-task and manage multiple projects at once
Preferred Qualifications:
- Experience with collegiate athletics or professional sports leagues
- Knowledge of retail and distribution channels
- Digital commerce and D2C business model understanding
- Strong analytical skills with ability to synthesize data into actionable insights
- International licensing experience
- Experience with CRM systems and licensing databases
- Self-motivated with exceptional organizational skills
Other Key Attributes / Talent Characteristics:
- Strong communication and presentation skills to interact with both NFL partners and NFL leadership
- Proactive, resourceful and a self-starter
- Quality control / data integrity
- Able to juggle multiple projects, prioritize stakeholder needs, meet tight deadlines
Travel:
20-30%
Terms /Expected Hours of Work:
NFL employees are required to work 40 hours per week in-office.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset