Digital Marketing Analyst - $55,000 - $65,000 annually 

Position Summary: The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting data across digital channels—such as web, social, email, podcast—to uncover insights that drive marketing performance and support sponsorship commitments, and marketing campaigns. This role collaborates with channel owners, manages third-party tools, and develops actionable reporting and visualizations to optimize campaign strategies and identify monetization opportunities. By turning complex digital data into meaningful business insights, this position plays a critical role in maximizing the impact and efficiency of digital marketing efforts in a constantly evolving landscape. 

Responsibilities/Essential Functions:

• Manage and analyze digital data from various sources related to marketing, web, social, email, podcast, and other digital productions.
• Develop and manage marketing attribution and top-of-funnel demand measurement strategies, reporting, and analysis.  
• Own relationships with assigned third-party vendors/solutions and make decisions based on their performance.
• Develop and maintain detailed, quantitative analysis and visualizations (reporting) while delivering meaningful insights into business performance for marketing, social, and other digital campaigns.
• Collaborate with marketing and digital channel owners to optimize digital campaigns and measurement strategies.
• Develop insights related to existing and untapped monetization opportunities across our digital platforms.
• Remain adaptive to market changes and stay up to date on digital marketing trends, technologies, and approaches to consult stakeholders on how to optimize future campaign performance.
• Document processes and procedures and best practices. 
• Provide training and support services for stakeholders in technologies/marketing platforms.
• Perform other duties as assigned.

Position Requirements:

Formal Education & Certification:

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field, or equivalent experience.
• Google Analytics certification preferred.
• Tableau Analyst or Microsoft Power BI certification preferred.

Knowledge & Experience:

• Two to five years of relevant experience as a Digital Analyst, Marketing Analyst, or similar role.
• Proficiency in digital analytics tools such as Google Analytics, as well as working with social media analytics such as Meta properties, Twitter/X, LinkedIn, YouTube, etc.
• Proficiency with Data Visualization platforms (Tableau, Power BI). Tableau preferred.
• Strong analytical and quantitative skills with the proven ability to translate data into actionable insights and convey complex findings to non-technical stakeholders.
• Possess a portfolio of work demonstrating required experience listed above.

Personal Attributes:

• Comfortable working in cross-functional teams and collaborating with various departments.
• Highly motivated, resourceful, and self-directed with the ability to deliver under pressure.
• Ability to adapt to evolving digital trends and technologies.
• Exceptional interpersonal skills, with a focus on rapport-building, listening, and questioning skills.  
• Consultative mindset with a focus on customer service.
• Strong documentation skills with attention to detail.

Work Conditions:

• Ability to work nights, weekends and holidays as needed for games and events. 

• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc. 

• Lifting up to 50 lbs.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.